Dapper Jack

Industry
Hospitality

Services
Branding: Visual Identity

Dapper Jack was a cafe operating inside a share studio in Leederville, WA circa 2014.

The vision was for a cafe a little different than the average local, serving single origin coffee with all the flavour but none of the barista snobbery that usually comes with it.

Lettering was drawn from scratch for the Dapper Jack logotype to be bold, friendly and just a little bit fancy. The brand identity was rolled out onto stamps, loyalty cards, signage and a hand painted mural for the service window.

This project was a winner of the 2014 HOW Logo Design Awards. Neat-o!

TESTIMONIAL

“The type has a classic, vintage element that is still modern and unique, but more importantly bucks all the current conventions of design. It’s so good. —Love”