Yelverton Protea Farm
Branding: Guides / Branding: Strategy / Branding: Visual Identity / Marketing: Digital / Marketing: Website
Situated just outside of Busselton, Yelverton is one of those places you've probably driven right past and never noticed the brand. In the case of Yelverton Protea Farm you've probably even driven through the middle of this picturesque scene sitting just above the road banks and not even realised it.
Already supplying a large market in Japan, the family at Yelverton Protea Farm felt it was time to open their doors to the public as a tourist destination and a venue for hire for all to enjoy.
The brand identity was designed to help them in this transition and appeal to a new audience. A responsive brand identity was developed including three logo variations for different size and space requirements, patterns inspired by protea flowers, stationery, signage and a responsive website.