Visit Mindarie
Industry
Hospitality
Located only 30 mins outside of Perth (even less in good traffic), Mindarie Marina was in need of a tourism campaign to help reinvigorate this often forgotten destination and highlight the extensive renovations taking place.
The tourism brand had be contemporary yet friendly, find a way to reference the personality of the marina without being too aspirational and misrepresenting the approachable experience the marina offers.
Studio Papa created branding for the campaign, the marina, the two bars at the site and brand application concepts. Rollout was created in-house and including web design which was then built by the good folks at Humaan.
