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Creating Brand Alignment

Logo design, custom fonts, icons and more…there’s more to branding than what’s on the surface. It doesn’t help that there’s no real consensus in the industry with our semantics. When someone says Marketing, they may be referring to Public Relations – what someone calls Communications, another might call Marketing. Confused? You’re not alone.

Here’s how we see it…

BRANDING:
It’s about discovering your authentic point of difference and building a brand identity that faithfully celebrates and communicates your uniqueness. When it’s done right, it lays the foundation for the success of your Marketing and Communications activities.

MARKETING:
This step takes your brand identity and ensures it hits all the right touchpoints. We’ll help you stay on brand and identify opportunities where your brand can capture the attention of your ideal target market.

COMMUNICATIONS:
Once we know who you want to talk to, we’ll get to work making sure all your communications resonate with your audience and truly reflect your brand identity. More importantly, we’ll make sure you’re using the right channels to talk to the people you want to talk to.

Got questions? Reach out – we love a good chat.

SERVICES

We offer a variety of services and deliverables that we think of as falling under the three top level categories of Branding, Marketing and Communications. Whilst the below list doesn’t include every single touchpoint or service we’re capable of, it serves as a pretty good springboard for what we can do.

BRANDING

From your brand values, to your logo design and everything in between. We’re here to help you with the three foundation categories that all good brands are built on:

  • Brand Strategy
  • Visual identity
  • Verbal identity

MARKETING

Not sure if you need a flyer, e-Newsletter or a single page website? We’ll never sell you something you don’t need, which is why we’re always happy to work with you to discover which of our marketing services will be the best fit for you:

  • Print
  • Digital
  • Website

COMMUNICATIONS

If you’re not sure who you want to talk to, how you want to reach them or what you want to say to them, we can help. We’ll advise you on the best ways to create engaging campaigns that are based on strategic thinking and can include:

  • Communication plans
  • Content strategy
  • Copywriting and content development