Afocal
Industry
Professional Services
Services
Brand Strategy / Branding: Verbal Identity / Branding: Visual Identity / Digital
Afocal is the consultancy of Katt Osborne and Shona Erskine, built on the belief that businesses and communities are living systems. They use a research‑backed Resilience Assessment to help leaders step back, refocus and build capability to weather disruption.
In building the brand, we immersed ourselves in ecological theory, cascading change and system dynamics to understand the services, and then brought those themes through both the Visual and Verbal Identity.
Papa Team
Creative Director: Studio Papa
Designers: Kate Higson & Marcus Taylor
Copywriter: James C Walker
