Fringe World Festival – Greatest Hits Collection
Industry
Arts + Entertainment
Services
Branding: Visual Identity
Industry / Services
We worked on the Fringe World Festival brand from 2012-2020. During this period we were lucky enough to devise and design brand a suite of identities that are distinctively, unapologetically and parochially West Australian. It's been a ride to explore these creative indulgences, and then watch them run free, evolve, take on new forms and manifest throughout the Festival (and the city) in new and surprising ways.
During our time together, attendance has seen a massive 145% increase to 905,000 (2018). As a result, the Festival revenue has increased 216% to a tidy 10.1m. This makes it now the biggest annual event in WA and the third-largest fringe festival in the universe.
To commemorate this longstanding effort, we decided to piece together a collection of some of our favourite moments from the Fringe World Golden Years.
A few things we've developed:
- Comprehensive Brand Identity(s)
- Numerous Logos for sub-brands and initiatives
- Patterns
- Illustrations
- Art Direction
- Templates & Design Tools
- Colour & Typography Palettes
- Copywriting
- Naming
- Map Designs
- Map Icons
- Genre Icons
- Program Icons
- Print Publications
(yep, that one)
- POS Displays
- Exhibition Designs
- Wayfinding Signage
- Large Format Advertising
- Print Advertising
- Stationery
- Merchandise
- Pennants
- Tablecloths
- Lightboxes
- Wallpapers
- Videos
- E-Newsletter Design
- Website Art Direction
- A bunch of funny stuff that you generally wouldn’t normally be allowed to make
