Fringe World Festival 2014
Industry
Arts + Entertainment / Not For Profit
Services
Branding: Visual Identity
The Fringe World Festival 2014 Brief:
Lost Perth, summer and Hawaiian shirts from the Baz Luhrmann's Romeo & Juliet.
After our good friends Studio Bomba finished building the brand identity and handed over the reigns in 2013, we already had a season of rolling out the Fringe brand under our belts — and a good sense of our approach for designing the Fringe World Festival 2014 brand. With so many different touchpoints to consider, this was an extremely hard working set of assets that needed to be quick to work with, designed to encompass the flexibility required for large format printing or digital application, whilst still embodying interest and a sense of excitement.
Scope of Work
85 Page Print Publication, Festival Branding, Lightbox + Print Maps, Vinyl for a Cool Room, Posters, Print + Digital Advertisement, Letterhead, Lanyard Passes, and Tablecloths.
View more Fringe World Festival case studies:
FW 2014 Case Study
FW 2015 Case Study
FW 2016 Case Study
FW 2017 Case Study
FW 2018 Case Study
FW 2019 Case Study
THE SOLUTION
We embraced Perth nostalgia in all its forms and championed our eccentricities as a source of unabashed pride. Drawing inspiration from our remembered history, we also took the opportunity to make our memories little more fantastic with a dash of a ‘Coney Island’ signwriting in the mix.
Building our a suite of illustrated vector based patterns for maximum flexibility, we developed a vision of a uniquely Australian nostalgic summer, including Mr Whippy style hand painted signage, twinkles, whipped ice creams, twin poles, dolphins, the infamous Neptune statue from Atlantis theme park, the America’s Cup, cocktail umbrellas and budgie smugglers (which were topical at the time because of Tony Abbot).
As part of the core identity we designed an icon of a pink sherbet ice cream and developed the tagline ‘Packed with Awesome’ to emblazon proudly across its biscuity cone. The ice cream was so beloved it has forever become an idea and recurring motif in the Fringe-verse.
